Jaffa®

THE IDENTITY OF GENERATION NEXT

Jaffa citrus needed to refresh its brand to make it more contemporary, with wider cross-generational appeal. We created a dynamic identity, with a new logo as its cornerstone, that referenced its heritage but looked to the future. The work ran across everything from packs and in-store promotions to lorry trailers, featuring fresh photography and bespoke illustrations, supported by a marketing strategy built on digital and experiential platforms.

project categories

Packaging

Branding

Experiential

jaffa-juice
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